LINKEDIN
RESUME
LINKEDIN
RESUME

Project Background

QuickFrame is a video creation platform that connects businesses with creators to produce short-form video at scale. As the platform grew, we knew the tools businesses used to express their creative ideas had to evolve as well. I led the redesign of our new briefing experience, from user flows and interactions to the design system, creating a faster, more visual way for businesses to express their vision and for creators to deliver better results.

Company

Company

Company

QuickFrame

QuickFrame

QuickFrame

Role

Role

Role

Role

Lead Product Designer

Lead Product Designer

Lead Product Designer

Duration

Duration

Duration

Duration

4 months

4 months

4 months

The Problem

As QuickFrame scaled its video production platform, the growing volume of clients revealed a major bottleneck: our briefing process. Our briefs were static, lengthy, and left too much room for interpretation. Businesses struggled to clearly communicate their creative vision, leading to frequent revisions, delays, and frustration among video creators who felt they weren’t hitting the mark. Even with detailed instructions, creators lacked clarity on tone, pacing, and visual style, resulting in misalignment. We needed a better way to bridge the gap between vision and execution.

Update Our Brief

Update Our Brief

Update Our Brief

Replace outdated text-heavy briefs with an interactive digital experience.

Replace outdated text-heavy briefs with an interactive digital experience.

Replace outdated text-heavy briefs with an interactive digital experience.

Improve Communication

Improve Communication

Improve Communication

Help businesses articulate their vision so creators can deliver with confidence.

Help businesses articulate their vision so creators can deliver with confidence.

Help businesses articulate their vision so creators can deliver with confidence.

Reduce Revisions

Reduce Revisions

Reduce Revisions

Cut time spent on revisions and allow our creators to focus on new projects.

Cut time spent on revisions and allow our creators to focus on new projects.

Cut time spent on revisions and allow our creators to focus on new projects.

Defining The Flow

We set out to update our brief, but to do it thoughtfully, we started by listening. Interviews with our creators helped us understand what they truly need. They helped us identify which client questions added value and which did not. With that clarity, we were able to streamline the process and focus only on the details that had impact.

Starting From a Reference

Starting From a Reference

Starting From a Reference

Rather than asking clients to explain what they wanted, we let them browse our catalog of video examples first. Picking a style they liked helped anchor the brief and made their intent instantly clear. It was less “tell us what you want,” more “show us what feels right.”

Rather than asking clients to explain what they wanted, we let them browse our catalog of video examples first. Picking a style they liked helped anchor the brief and made their intent instantly clear. It was less “tell us what you want,” more “show us what feels right.”

Rather than asking clients to explain what they wanted, we let them browse our catalog of video examples first. Picking a style they liked helped anchor the brief and made their intent instantly clear. It was less “tell us what you want,” more “show us what feels right.”

Product Integration

Product Integration

Product Integration

After choosing a reference video, businesses could quickly select a product to feature that they uploaded during onboarding, streamlining future projects and reducing redundant requests. Overtime, this led to a more personalized experience

After choosing a reference video, businesses could quickly select a product to feature that they uploaded during onboarding, streamlining future projects and reducing redundant requests. Overtime, this led to a more personalized experience

After choosing a reference video, businesses could quickly select a product to feature that they uploaded during onboarding, streamlining future projects and reducing redundant requests. Overtime, this led to a more personalized experience

The Concept Editor

The Concept Editor

The Concept Editor

The core of the brief was our concept editor. Clients could type or paste a short script, highlight keywords, and attach visual references to them. This turned abstract ideas into something creators could see and understand instantly.

The core of the brief was our concept editor. Clients could type or paste a short script, highlight keywords, and attach visual references to them. This turned abstract ideas into something creators could see and understand instantly.

The core of the brief was our concept editor. Clients could type or paste a short script, highlight keywords, and attach visual references to them. This turned abstract ideas into something creators could see and understand instantly.

01

Businesses are able to highlight one or multiple words that with the intent of attaching a visual example.

02

From the highlight, they're shown relevant photo & video examples to choose from. They can even upload an example too.

03

Once an example is selected, businesses are given an option to explain the rational behind the selection.

04

After the example and description are submitted, the word that was highlighted is now interactable on hover.

Aesthetic Controls

Aesthetic Controls

Aesthetic Controls

For finer details, businesses made quick visual choices around tone, speed, background, and props. This interaction was later componentized across other video briefs, proving highly effective at capturing specifics quickly and efficiently.

For finer details, businesses made quick visual choices around tone, speed, background, and props. This interaction was later componentized across other video briefs, proving highly effective at capturing specifics quickly and efficiently.

For finer details, businesses made quick visual choices around tone, speed, background, and props. This interaction was later componentized across other video briefs, proving highly effective at capturing specifics quickly and efficiently.

Clear Deliverables

Clear Deliverables

Clear Deliverables

Businesses can choose where their video will live, like Instagram or YouTube, and select the right aspect ratio for each platform. This gives creators instant clarity on deliverables and keeps projects moving smoothly.

Businesses can choose where their video will live, like Instagram or YouTube, and select the right aspect ratio for each platform. This gives creators instant clarity on deliverables and keeps projects moving smoothly.

Businesses can choose where their video will live, like Instagram or YouTube, and select the right aspect ratio for each platform. This gives creators instant clarity on deliverables and keeps projects moving smoothly.

Branded Assets

Branded Assets

Branded Assets

Brand assets like logos and fonts are pulled directly from the client's profile, allowing them to choose what feels appropriate for their video. These assets are then made available for video creators to download directly.

Brand assets like logos and fonts are pulled directly from the client's profile, allowing them to choose what feels appropriate for their video. These assets are then made available for video creators to download directly.

Brand assets like logos and fonts are pulled directly from the client's profile, allowing them to choose what feels appropriate for their video. These assets are then made available for video creators to download directly.

End Comparison

End Comparison

End Comparison

The core theme throughout this project was less is more when shown visually. We replaced the traditional brief (left) with a more efficient, visual-first version (right) that captured the same key info with less manual effort from businesses.

The core theme throughout this project was less is more when shown visually. We replaced the traditional brief (left) with a more efficient, visual-first version (right) that captured the same key info with less manual effort from businesses.

The core theme throughout this project was less is more when shown visually. We replaced the traditional brief (left) with a more efficient, visual-first version (right) that captured the same key info with less manual effort from businesses.

Revision Reduction

Revision Reduction

Revision Reduction

To put our work to the test, our product team collected monthly breakdowns of projects that required 3 or more revisions. As a result of our introducing our updated brief to clients, we saw a decline of projects requiring 3 or more revisions by an average of 27%

To put our work to the test, our product team collected monthly breakdowns of projects that required 3 or more revisions. As a result of our introducing our updated brief to clients, we saw a decline of projects requiring 3 or more revisions by an average of 27%

To put our work to the test, our product team collected monthly breakdowns of projects that required 3 or more revisions. As a result of our introducing our updated brief to clients, we saw a decline of projects requiring 3 or more revisions by an average of 27%

Conclusion

The biggest challenge of this project was to extract as much information from the businesses without making the experience feel as tedious as traditional methods. Finding the balance between asking too many and not enough questions is an area in which our team is still solving today. Although this project was faced-paced, scrappy, and challenging, I am proud of the work our team accomplished and am looking forward for future iterations.

© 2025 Matthew Alessandri

© 2025 Matthew Alessandri

© 2025 Matthew Alessandri